Campaign — Project 04 of 6
Patan Jameh — Yalda
A Yalda Night capsule styled for Patan Jameh — deep pomegranate reds, candlelight golds and rich textures built for the longest night of the year.
Role
Stylist & Fashion Designer
Timeline
2 weeks
Client
Patan Jameh
Materials & Techniques
Velvet, brocade, warm-toned knitwear
Overview
Styling for a night of ritual
Yalda Night — the Persian winter solstice celebration — is built around warmth, gathering and deep colour: pomegranates, candlelight, red wine. For Patan Jameh, I styled a seasonal capsule that translated that mood into a small, gift-ready collection.
The Challenge
Seasonal without feeling costume-y
Festival-specific styling can easily read as one-night novelty. The brief was to design pieces guests would actually want to rewear well beyond a single evening.
The Approach
Warmth as a colour story
I anchored the palette in pomegranate red and aged gold, then paired heavier velvets with lighter knitwear so every piece could be dressed up for Yalda or worn separately through the rest of winter.
Styling boards were shared with the Patan Jameh team early, letting us adjust proportions and fabric choices before sampling — keeping the two-week timeline realistic without rushing fit.
Gallery
Selected frames from the patan jameh — yalda shoot.
2Weeks, brief to delivery
7Pieces in the capsule
1Signature seasonal palette
Results
A capsule that sold through
The Yalda capsule became one of Patan Jameh's strongest seasonal sell-throughs, and the colour story has since carried into later collections as a signature winter palette for the brand.